I have another cap to wear…

… and that is of Social Media correspondent for Nuclear TV.

This is a ‘title‘, I hasten to add that I have not bestowed upon myself but as the nucleus of Nuclear TV sits within my immediate team (and I never stop harping on about the benefits of engaging with Social Media), I guess it was inevitable that I was going to end up with that role!

This interview was the first (of what I hope will be many) insights into how a highly-regulated, security-conscious sector such as the Nuclear Industry is engaging with Social Media, the challenges that it brings and the rewards that it can bestow.

I must admit to being slightly nervous about conducting this interview, not about appearing in front of a camera, but about speaking on a subject such as Social Media, when there are far more knowledgeable, influential people out there who are already commenting on Social Media far more eloquently that I could hope to do..

… what do you think?

… did I get it right?

… did I miss anything?

…would you have done things differently?

If you have any feedback, it would be great if you could provide it in the comments area below, as this will allow me to ensure that future commentaries really do reflect ‘current thinking’.

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Homework time… CWCCM Task 2.3

As part of the Certificate in Web Content Creation & Management (CWCCM) programme I am undertaking, I have been asked to expand upon the following in relation to the Internet or intranet website on which I am working/intend to work.

  1. The goals for website.
  2. Describe the important characteristics of the target audience for this site.

Given that I am interested in developing both this blog and my organisations intranet pages, I have provided responses below for both areas:

My Blog


Having reviewed the stats for my Blog since I launched it in April 2010, the average views per day has been 10. It is my goal to increase that figure by 50% to an average view of 15 per day by August 2011.

Important Characteristics of Target Audience

My target audience for this Blog are Learning & Development professionals, with a slight bias towards those who are involved in using and promoting current and emerging technologies. I surmise that this group of people are looking for content which will provide them with an initial perspective on a subject or an innovative approach to undertaking an activity. I also suspect that they are looking for content that will showcase the tools that are available in an integrated manner. i.e. Twitter feeds, embedded media, tags etc

My Organisations Intranet site


The goal for this site is a little more difficult to define as I am not the ‘owner’ of the site, this is held by an individual within our overall Group. I am also unable to define simple, low-level goals such as ‘increase site/page traffic by ?% as there isn’t a hit counter/statistics functionality within the platform. Instead I have taken it upon myself to offer what advice and support I can to the intranet authors within my organisation by way of forming peer support groups, arranging formal training on the platform for new authors and creating an online library of screencast ‘how to’s‘ as a performance support tool. I am also investigating the possibility of the CWCCM programme (or similar) being delivered as a closed programme to my target audience.

Important Characteristics of Target Audience

The target audience for this intranet site are employees within my organisation who work on my geographical site. They are aged between 17 up to statutory retirement age and have varied levels of IT competency.

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European Health & Saf..Zzzzzzzzzzzz

….Don’t fall asleep on me; for a change this is going to be something H&S related that was fun, engaging and memorable. (you heard it here first folks)

My organisation is understandably H&S focussed and always strives to support initiatives such as the recent European Health & Safety week, despite maintaining a keen focus on H&S, regardless of any external initiative. However this year my boss suggested to our Compliance Department that perhaps we should do something ‘different’, alongside the more traditional email/intranet/poster etc campaigns in relation to the importance of maintaining equipment.

This is what he came up with…

Whilst the video clip doesn’t show it too well, each of the tricks had an underlying safety related theme such as:

  • Not undertaking tasks you aren’t trained to do (a cash in an envelope trick)
  • Checking equipment thoroughly (using a piece of PPE that went from being serviceable to unserviceable… whilst an audience member was wearing it! along with the guillotine trick that you can see in this clip)
  • Following instructions clearly (a simple hand grasping trick, which didn’t provide the desired (safe) outcome)

The feedback from the multiple shows that took place around site (to fit in with working patterns/geography) was very positive with comments such as

refreshing” “memorable” “fun

being in great abundance with the most obvious sign of approval being that people were arriving ahead of the performance times and were even phoning us to ask why the magician hadn’t been yet….. can you honestly say that your learners have ever had that response to a Health & Safety event?

This whole approach fits in with a ‘one liner’ that @larshyland mentioned at the last eLN event “think campaign, not course

Think about it..

Many thanks to Constantia Artiste Management for allowing this footage to be used in this blog.

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