Homework time… CWCCM Task 2.3

As part of the Certificate in Web Content Creation & Management (CWCCM) programme I am undertaking, I have been asked to expand upon the following in relation to the Internet or intranet website on which I am working/intend to work.

  1. The goals for website.
  2. Describe the important characteristics of the target audience for this site.

Given that I am interested in developing both this blog and my organisations intranet pages, I have provided responses below for both areas:

My Blog


Having reviewed the stats for my Blog since I launched it in April 2010, the average views per day has been 10. It is my goal to increase that figure by 50% to an average view of 15 per day by August 2011.

Important Characteristics of Target Audience

My target audience for this Blog are Learning & Development professionals, with a slight bias towards those who are involved in using and promoting current and emerging technologies. I surmise that this group of people are looking for content which will provide them with an initial perspective on a subject or an innovative approach to undertaking an activity. I also suspect that they are looking for content that will showcase the tools that are available in an integrated manner. i.e. Twitter feeds, embedded media, tags etc

My Organisations Intranet site


The goal for this site is a little more difficult to define as I am not the ‘owner’ of the site, this is held by an individual within our overall Group. I am also unable to define simple, low-level goals such as ‘increase site/page traffic by ?% as there isn’t a hit counter/statistics functionality within the platform. Instead I have taken it upon myself to offer what advice and support I can to the intranet authors within my organisation by way of forming peer support groups, arranging formal training on the platform for new authors and creating an online library of screencast ‘how to’s‘ as a performance support tool. I am also investigating the possibility of the CWCCM programme (or similar) being delivered as a closed programme to my target audience.

Important Characteristics of Target Audience

The target audience for this intranet site are employees within my organisation who work on my geographical site. They are aged between 17 up to statutory retirement age and have varied levels of IT competency.


About Craig Taylor

Disclaimer: The contents of this Blog do not necessarily reflect the opinions of my employer nor any other organisation with which I am or have been associated with.
This entry was posted in Uncategorized and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s